Privacy Policy
Last Updated: 2026
Bleeding London ("we," "us," "our," or "Company") operates the bleedinglondon.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using bleedinglondon.co.uk, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it, including your name, email address, and contact details through contact forms or newsletter subscriptions.
- IP Address: Your Internet Protocol (IP) address is automatically logged when you access our Site.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience (see Cookie Policy section below).
- Usage Data: Information about how you interact with our Site, including pages visited, time spent, referring URLs, and clicks.
- Device Information: Browser type, operating system, device type, and other technical data.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse Site traffic, user behaviour, and engagement patterns using tools such as Google Analytics.
- Affiliate Tracking: To track affiliate links and commissions from casino partners to calculate earnings and payments.
- Site Improvement: To enhance Site functionality, user experience, and content relevance.
- Marketing: To send promotional emails and newsletters (only with your consent).
- Legal Compliance: To comply with applicable laws and regulations.
- Fraud Prevention: To detect and prevent fraudulent or malicious activity.
Cookie Policy
Our Site uses cookies to improve your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use our Site.
- Affiliate Tracking Cookies: Used to track referrals to casino partners.
- Marketing/Advertising Cookies: Used to deliver relevant content and track campaign performance.
Managing Your Cookie Preferences:
You can control and opt out of cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including non-UK casinos and affiliate partners. We do not control the privacy practices of these third-party sites. We encourage you to review the privacy policies of any external websites before providing personal information or using their services.
We are not responsible for the privacy practices, content, or security of linked websites. Your use of third-party sites is at your own risk and governed by their respective privacy policies.
Your Rights
Under UK and EU data protection laws (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request corrections to inaccurate or incomplete data.
- Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your data.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to processing of your data for marketing or analytics purposes.
- Right to Withdraw Consent: You can withdraw consent for data processing at any time.
If you are located in the United States and wish to exercise rights under the California Consumer Privacy Act (CCPA) or similar regulations, please contact us with details of your request.
To exercise any of these rights, please contact us at the details provided in the Contact Us section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law.
- Email Subscribers: Data retained until unsubscribe request or account closure.
- Analytics Data: Typically retained for 26 months.
- Affiliate Tracking Data: Retained for accounting and compliance purposes (typically 6-7 years).
- Cookies: Retention periods vary; see your cookie settings.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Bleeding London
Email: privacy@bleedinglondon.co.uk
Website: bleedinglondon.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk if you believe we have violated your data protection rights.
Changes to This Privacy Policy: We may update this Privacy Policy periodically. Your continued use of the Site following changes constitutes acceptance of the updated policy. We will notify you of material changes via email or prominent notice on our Site.